As more parents voice concerns about the dangers of cyberbullying, one California school district has taken matters into its own hands. The Glendale Unified School District has hired an outside company to track students on social media and send reports of the results to school officials daily. The purpose of the new program is to protect students from potential trouble, including cyberbullying, suicidal thoughts, and even truancy. However, some are questioning whether the school district is blatantly infringing on students鈥 privacy rights in their quest to keep students a little safer.
Company to Analyze Social Media Posts
The reports that the Glendale district has hired Geo Listening, a social media monitoring service that specializes in tracking social media for school campuses. Glendale piloted the program on a smaller scale last year, hiring the company to monitor the social websites of students at Hoover, Glendale, and Crescenta Valley high schools. This year, the district will pay Geo Listening more than $40,000 to expand their services to eight high and middle schools.
According to the , their monitoring service reports daily to school officials about social website activity. Those daily reports break down social media messages into the following categories:
- Cyber-bullying and bullying
- Hate, harm, and despair
- Crimes and vandalism
- Truancy
- Substance abuse
The report also shares the frequency and severity of student posts within these categories. All of the information is taken off of public social media pages; texts, emails,